title: Why Facebook Matters - Stats, Numbers, Web OS vs. Desktop OS, News gradient-colors: #0e1f5b #3b5998 h1. Facebook Profile Questions - Ice Breakers * Are you on Facebook? * How many apps have you installed on Facebook? Zero? Less than Five? Five+? Ten+? * Name your two top (recommended) Facebook apps * Why? Fun? Utility? Other? * Have you already developed a Facebook app? In PHP, Ruby, Java, C#.NET, Python? Sample: * No / Zero * Fifty+ / Pirate vs. Ninja, What Disney Princess Are You? / Fun * Five+ / WordPress, Twitter / Utility h1. What's Facebook? * Facebook is "Addictive" * Facebook is "So, Distracting, Companies Must Ban It" * Facebook is "God's Gift to Developers" * Facebook is "Nirvana for Direct Marketers" * Facebook is the first "Word of Mouse" Engine * Facebook is "Bloomberg Terminal for Your Life" * Facebook is the "Lowest Cost Customer Acquisition Vehicle on the Planet" Source: Adonomics - Why Facebook Is Worth $100 Billion h1. Facebook Stats * More than 70+ million active users * More than 200,000+ new registrations/day since January 2007 * Users spend on average 20 minutes/day on Facebook (Source: comScore) * #1 photo sharing site on the Web (Source: comScore) * More than 14 million photos uploaded/day * More than 6 million active user groups Source: "Facebook Statistics":http://www.facebook.com/press/info.php?statistics h1. Canadian Facebook Stats More than 8+ million Facebookers (top outside the US followed by 8+ in the UK) Metros/Networks * Greater Toronto Metro, Ontario - 1,161,114 Facebookers * Greater Vancouver Metro, British Columbia - 703,382 Facebookers * Greater Montreal Metro, Quebec - 591,215 Facebookers * Greater Calgary Metro, Alberta - 383,558 Facebookers Canadian University Networks * University of British Columbia (UBC) - 31,595 Facebookers * Simon Fraser University (SFU) - 24,142 Facebookers * University of Victoria (UVic) - 16,416 Facebookers * University of Toronto (UofT) - 57,360 Facebookers Source: "Facebook Networks":http://www.facebook.com/networks/networks.php (Apr/14/2008) h1. Facebook vs. MySpace Facebook: * One Person - One Profile (No Multiple Personas Allowed) * No Fake or Anonymous Profiles Allowed MySpace (100+ Million Profiles): * One Spam King - 500,000 MySpace Profiles * Fake and Anonymous Profiles Allowed - William Shakespeare, Hamlet, Chair, Butter, etcetera h1. Facebook Apps * 20,000+ apps * 100+ new apps/day added * More than 95% of Facebookers installed (and used) at least one Facebook app Top Categories * Just for Fun Applications (9000+) - Top Friends, Movies, Likeness, Scrabulous, Graffiti, Vampires * Gaming (2400+) - Scrabulous, Texas HoldEm Poker, (fluff)Friends, PetrolHead, Oregon Trail, WarBook * Sports Applications (1900+) - Sport Bets, Hockey Pool, Premier League Picks, Toronto Maple Leafs Fans * Utility Applications (1800+) - Bumper Sticker, Advanced Wall, Cities I've Visited, Where I've Been, Books iRead More Categories Education (1600+), Dating (1500+), Music (1100+), Events (900+), Business (900+), Money (300+) and many more Source: "Facebook Application Catalog":http://www.facebook.com/apps h1. Best of the West - Top Facebook Apps Made in British Columbia # Scratch and Win (Backstage) / 449,900 / 71,984 (16%) # Hockey Pool (Ben Nevile) / 347,793 / 48,691 (14%) # Are You Normal? (Kinzin) / 572,300 / 5,723 (1%) # I'm Reading (Garth Shoemaker) / 61,400 / 614 (1%) # Hockey Pool Pro (Jason Bailey, $uper Rewards) / 20,300 / 203 (1%) # The Snow Report (Jeremy Holland and Dean Halford ) / 18,200 / 182 (1%) # Eat-A-Rama (ActiveState) / 17,800 / 30 (0%) # Green Gifts (Social Signal) / 7,400 / 74 (1%) # These Are My Kids (Kinzin) / 4,200 / 126 (3%) # Mixx Maker (Project Opus/Donat Group) / 1,000 / 20 (2%) Source: "Vancouver Ajax & Web 2.0 (3.0) Developer Group":http://vanajax.com "Adonomics Chart - Scratch and Win / Are You Normal? / Hockey Pool":http://adonomics.com/display/5274916578+2389617504+5173067945 h1. Facebook Developers * More than 300,000+ Facebook Developers World Wide * Vancouver Facebook (& Social Network) Developers Group (200+) Facebook Developer Garage Events Around the World: San Francisco, New York, Boston, Toronto, Vancouver, London, Singapore, Sydney and in many more cities (Source: Facebook Developer Garage Calendar) * "Vancouver's 1st Facebook Developer Garage":http://barcamp.org/FacebookCampVancouver2007 * "Vancouver's 2nd Facebook Developer Garage":http://barcamp.org/FacebookCampVancouver2008 h1. Facebook App Analytics / Stats - Adonomics Leaderboard * There are 886,320,511 installs across 21,822 apps on Facebook with over 200,000 developers currently evaluating the platform. * These applications were used 34,175,797 times in the last 24 hours and have a combined valuation of $428,182,197.. h3. Top Facebook Applications "Adonomics Facebook Application Leaderboard":http://adonomics.com/leaderboard/apps Metrics: * Installs * Active Users (%) * Valuation (Estimated) in $$$ h1. Graphical OS vs. Social OS Windows OS vs. Facebook OS / Desktop OS vs Web OS h3. Founders Harvard drop-out and his former roommate vs. Harvard drop-out and his former roommate h3. Initial Launch 1984 vs. 2004 h3. Critical Mass Achieved 1995 vs. 2007 h3. Competitors Digital Research's GEM, IBM's OS/2 Presentation Manager, VisiCorp's VisiON, Sun xWindows, Apple's Mac vs. MySpace, LinkedIn, Orkut, Friendster, OpenSocial h3. Focus * Windows SDK à Developers / Developers / Developers!!! * 80,000 employees * 4+ million 3rd party developers vs. * F8 Platform à Developers / Developers / Developers!!! * 450 employees * 200,000+ 3rd party developers h3. Lock-in OEM PC companies bundled Windows; Developers' apps and API knowledge; Consumer investment in apps, file system and user interface vs. Consumer investment in Profile Data, Notes, Photos, e-Mail history, Groups, Apps, and Friend Network; developers' apps and API knowledge h3. Killer Apps Word, Excel, Powerpoint, Access, Outlook, Browser vs. Photos, Events, Friends, Newsfeed, Inbox, Groups, Profile Page Calendar, Dining, Travel, Gifting, Shopping, Turn-based Games, Super Groups Source: Adonomics - Why Facebook is Worth $100 Billion h1. Web Site Registration vs. Facebook App Install h3. User Actions Required to Accomplish Registration Select Registration Button, Enter E-mail, Enter & Re-Enter Password, Enter other app related profile data vs. Select Add Application, Select Continue h3. Source of New Users Cost Per Click Advertising (typically $0.25 to $1.00 to get a visitor), Cost Per Impression Advertising, Search Engine Optimization, PR, Offline Advertising, Blogs vs. Friend Invites, Friend Newsfeeds h3. Site Reminders Bookmarking (<1%) vs. Profile page h3. Post Registration Marketing Methods e-mail vs. e-mail, newsfeed, profile page, friends' interactions h3. Hurdles to Re-using Site/App Remember e-mail/password vs. Find app/icon on Profile Page and Click Source: Adonomics - Why Facebook is Worth $100 Billion h1. Tracking Facebook News Facebook Blogs/News * "All Facebook Blog":http://allfacebook.com * "Inside Facebook Blog":http://insidefacebook.com Facebook Blogs/News in and around Vancouver, B.C. * "Vancouver Ajax & Web 2.0 (3.0) Developer Blog":http://vanajax.com